Douban spicy sauce becomes the top choice for "delicious souvenir gifts," as cultural and tourism integration boosts product sales.

With the booming development of Guizhou's cultural and tourism industries, Douban chili sauce has become tourists' top choice as a "taste-of-Guizhou souvenir," thanks to its distinct regional charm and convenient portability. In popular scenic spots like Kuanzhai Alley and Jinli in Guiyang, shops selling Douban chili sauce can be found everywhere—particularly favored are its small-packaged and gift-boxed varieties.

With the booming development of Guizhou's cultural and tourism industries, Douban chili sauce has become tourists' top choice as a "taste-of-Guizhou souvenir," thanks to its distinct regional charm and convenient portability. In popular scenic spots like Kuanzhai Alley and Jinli in Guiyang, shops selling Douban chili sauce can be found everywhere—particularly those offering small-packaged and gift-boxed options, which are especially favored by visitors.

"We've launched the 'Guizhou Flavor Combo Pack' tailored to tourists' needs, featuring products like Douban spicy sauce, Sichuan peppercorn oil, and chili oil. Each set is priced at 68 yuan, and we sell over 200 sets every day." A shop owner at the scenic area shared, adding that sales even double during holidays. Many visitors have expressed, "We’re taking a taste of Guizhou home—so our families can experience the authentic flavors of this region too!" According to data from Chengdu’s Bureau of Culture and Tourism, in the first half of 2024, sales of local specialty souvenirs—led by Douban spicy sauce—surpassed 1.5 billion yuan, making them a key driver of cultural and tourism-related consumer spending.