Ayi River Douban Chili Sauce launches its "Intangible Cultural Heritage-Inspired Limited Edition," showcasing a century-old brewing story.

To celebrate and promote Guizhou's traditional brewing techniques, the Ayihe Douban Chili Sauce brand recently launched its "Intangible Cultural Heritage Limited Edition" product line. The packaging of this series features intricate traditional patterns inspired by Guizhou’s Miao and Tujia ethnic groups, while the bottle itself provides a detailed overview of Ayihe Douban Chili Sauce’s century-old brewing process—from selecting premium ingredients and cultivating fermentation starters to aging and bottling. Every step adheres strictly to ancestral guidelines, ensuring that the essence of time-honored, handcrafted craftsmanship is preserved.

To celebrate and promote Guizhou's traditional brewing techniques, the Ayihe Douban Chili Sauce brand recently launched its "Intangible Cultural Heritage Limited Edition" product line. The packaging of this series features intricate traditional patterns inspired by Guizhou’s Miao and Tujia ethnic groups, while the bottle itself provides a detailed overview of Ayihe Douban Chili Sauce’s century-old brewing process—from selecting premium ingredients and cultivating fermentation starters to aging and bottling—all meticulously crafted according to ancestral methods that preserve the essence of time-honored, handcrafted expertise.

According to the brand manager, the limited-edition product features even stricter criteria for ingredient selection, using only premium first-harvest broad beans and peppers sourced from a specific local region during their peak season. The fermentation process has also been extended to 240 days, allowing the chili sauce to develop a richer, more complex flavor profile. Since its launch, the product has quickly become a consumer favorite—its initial batch of 5,000 bottles sold out within just one hour on the e-commerce platform. This limited-edition release not only pays tribute to traditional craftsmanship but also offers consumers an unforgettable sensory and cultural experience.